Sarah Joynt-Bowe
(she/they)
Sarah is a communications and narrative change strategist focused on developing dynamic, effective strategies for organisers and movement-aligned organisations around the world.
Over the course of her career, she has worked across strategic functions from in-house communications to consulting and creative agency planning. She has proven skills in narrative strategy and analysis, campaign development, brand strategy, qualitative research, and workshop facilitation with an emphasis on building radical narrative power.
Sarah is also an active community organiser working within anti-racist, abolitionist, and feminist social movements.
What to expect…
“Working with Sarah transformed our approach to communications strategy and everyday delivery. We are better equipped to talk about our work and issues and this was made possible by very insightful and smart interventions which range from social media content to internal communication strategy. In short, we love working with Sarah because she just gets it!”
—CEO, Migrants Organise
“Working with Sarah felt like a natural and seamless extension of our staff team – they were able to authentically and professionally embody the voice and values of our organization through the lens of their extensive knowledge and experience in narrative power in its many applications in our work with community impact organizations of Nova Scotia.”
—Learning & Engagement Director, IONS
“SJB is able to hold the values, ethics and complexities present in movement organisations alongside the barriers and issues we face with heart and a sense of humour. The clarity, care and decisiveness of their work enriches any work environment and we are so happy to work so closely with them.”
— Executive Co-Director, Healing Justice Ldn
“We were delighted with Sarah's work with us. She is a thoughtful listener, who quickly understood our values and was able to accurately interpret our needs and translate these into a comprehensive project plan. Sarah was responsive, adaptable and inclusive and fully met our expectations of this commission. Sarah is a highly experienced and competent communications professional. We would without reservation recommend Prosocial Strat to other organisations.”
—Director of Operations, Wild in the City
“Sarah's strategic communications support has been expert, flexible, wide-ranging and values-led… exactly what we needed as we prepared to launch our new strategy. Her expertise and facilitative approach with the team, our trustees and community ambassadors has been transformative for our communications. It has helped us bring our work to life, deepening and clarifying our understanding of our audiences, creating a storytelling model for our work and seeing us through the challenging process of selecting a new name for the organisation that reflects our evolving strategy and work. We hope to work with her again in the future.”
—Programme Director, People’s Economy
“Sarah expertly guided us through the minefield of communicating decolonisation work with kindness and efficiency. She took time to listen and learn about the issues the museums sector was facing and came up with some clear and creative guidance. I fully expect the [project] will empower more museums to undertake some difficult but important work.”
—Collections Development Officer, Museums Association
Sarah is currently living and working in Kjipuktuk on the unceded land of the Mi’kmaq People. They stand in solidarity with the land back movement, land and water defenders throughout so called Canada amidst ongoing colonial violence.